988
988
The Behavioral Health Administration of Colorado consolidated its multiple crisis hotline services into a single, streamlined resource: the 988 Colorado Mental Health Line. Our team architected a brand package with an intensive suite of assets for the hotline’s launch party. In conceptualizing the brand persona both visually and tonally, we ensured every element resonated with the mission to connect people with care.
Broadcast Spots.
Anthem spots would considerably prompt a pen to dream up large stunts and splashy scenes. However, considering this subject matter and the medium at hand, we wanted to offer the audience a break from the noisy and overstimulating ad space. By adopting calming visuals and sound design, we utilize a near-silence to draw whoever’s in the living room back to the screen after they dismiss their third or fourth overstimulating sports book commercial. I’m very proud of both of these spots, particularly the visual elements that pair with the on-screen text in subtextual, resonating ways.