KEEP THE PARTY SAFE CAMPAIGN

The Colorado Consortium for Prescription Drug Abuse Prevention tasked us to develop a full-scale campaign that could educate on the dangers of fentanyl and ultimately lower overdose deaths.

Most importantly, we wanted to ensure our messaging came across with little to no resemblance to authority. Our title for the campaign set this tone upfront; conveying our presence as a campaign that isn’t here to judge, it’s here to keep you safe.

By dressing our messaging with a nightlife-resembling look and feel, our executions could fit in well with the establishments that our audience frequents.

This campaign consisted of web, social, digital, radio, and collateral placements such as posters and coasters in restaurants and bars.

Keep The Party Safe was featured on local news as an extra boost to its traction. It was also adopted by several large music venues to have its safety messaging at shows for the 2023 season.