It’s Okay to Play With Your Food.

Bagelsaurus is a beloved bagel shop in Cambridge, Massachusetts, known for slinging hand-rolled bagels so good they go extinct before noon. My art partner and I gave this breakfast hotspot a fresh identity, pairing playful prehistoric characters with a clean, modern aesthetic fit for today’s food scene. I led the copy sprint, crafting a brand voice that unearthed clever wordplay, dino puns, and tasty turns of phrase. Because when the product is this crave-worthy, the copy should be too.

We delivered a new logo, brand voice guidelines, in-store posters, social assets, and some fresh new merchandise to show it all off.