Start the buses.
Bustang is Colorado’s intercity bus service connecting major cities and regions as a reliable and comfortable transportation option for commuters and leisure-seekers.
My pen hit this campaign in the early stages as I was tasked with boldening Bustang’s brand identity as well as launching new services under its umbrella. Through a blend of narratives, road-related quips, and a deep understanding of Colorado’s cultures, we elevated Bustang from merely a mode of transportation to an aid for advantaged adventures.
Snowstang is a weekend service connecting Denver skiers to the slopes of their choice. OOH placements located on I-70, the interstate ever-crowded with ski traffic, allowed us to nod at the subculture with some esoteric language.
Bustang’s social presence opened the gates for engagement. The art of the caption might be endangered, but here I exemplify the challenge of writing in character, and meeting character count.